Trend Watch: Country ‘n Western

Post by CM

Researching an upcoming post on the trends of AW18 has really put me in the mood for autumn, even more so than this abysmal weather we’ve been suffering through (although I hear tell it’s going to be good for the long weekend!). While your AW18 trend watch roundup is on the way, one major theme for the season has been sticking out for me, and is perfect for that transition from summer to autumn. It’s a little bit country, and a lot prospector-meets cowboy-meets-Laura Ingalls Wilder. Brace yourself for the Wild West.

It will come as no revelation to any follower of fashion that the cowboy boot is about to have a big moment. Isabel Marant is leading the country ‘n western charge – models charged down the catwalk in their cowboy boots to the dulcet sounds of Dolly Parton’s Jolene for pity’s sake – proudly holding their fringed bags and donning paisley patterned blouses and dresses.

Isabel 2 (2)
Isabel Marant
Isabel
Isabel Marant
Isabel 3
Isabel Marant

Now don’t yet bother your pretty little heads pondering the strange space gloves and ski-masks over at Calvin Klein, that’s for another (upcoming post). Concentrate instead on the prairie style dresses Raf Simons has come up with in a nod to the American frontier. There’s also a more masculine, modern take on the cowboy shirt and oh! – there are those white cowboy boots again.

Calvin 2
Calvin Klein
Calvin 3
Calvin Klein
Calvin 1
Calvin Klein

There were white cowboy boots and prairie style dresses galore again at Fendi, not to mention some seriously classy twists on how one might style a knee-length cowboy boot. Take a quick note at that jumper in the second pic – logomania is about to return again in a big way.

Fendi
Fendi
Fendi 2
Fendi
Fendi 3
Fendi

Dolce & Gabanna were very busy with their typically bling-tastic show, but astute enough to add a lil touch of country in as well, albeit in a decidedly splashier, show-girl manner.

D&G
D&G
D&G2
D&G
D&G3
D&G

Coach’s take was much moodier – a bit 70s, a bit boho, a bit teenager who’s raided her aunt’s wardrobe in the hope to look individual. Sorry love, everyone’s going to look like a cowgirl come September. There’s even more evidence for that to come!

Coach 3
Coach
Coach
Coach
Coach 2
Coach

There were great shearling jackets at Chloe, paired with white virginal smock dresses, not to mention a lot of luxe fringing.

Chloe 3
Chloe
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Chloe
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Chloe

I could go on (and on, and on). Emporio Armani also took the luxury approach, with sumptuous emerald greens and jet black minis and impeccably tailored trousers offset my cowboy boots in silver and yep, you guessed it, white.  There was a more native American feel at Etro, with paisley, fringing and brown leather boots being married to really cool layered, boldly patterned pieces. Zimmerman took cues from late 19th century fashions, with gorgeous ruffles and puff sleeves, corset accents and tweeds given the ole American twist by pairing them with – say it aloud with me this time! – cowboy boots.

Zim
Zimmerman

Whether you’re a rodeo rider or a tomboy cowgirl, a prairie princess or a Victorian dame, there’s a country and western look for you. All you need is those damn white cowboy boots and the accompanying dress/shirt/coat of your choice. Yee-haw!

Pro tips

  • Embrace the fringed bag (you’ll definitely have one from a season or two ago anyway).
  • If you’re on the lookout for a new winter coat try something over-sized with a shearling finish.
  • The long-sleeved, high neck, floor length dress will be yours for the taking. Leave the paisley print for your cowboy print and stick to delicate light colours for the dress, to avoid looking like an 80s Debs throwback.
  • Cowboy boots. White.
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